Global marketing and consumer culture

Name

Range of possible topics and preferred methods

Specific projects suggested – Details to be worked out by the students.

Dannie Kjeldgaard

Globalization, (Cultural) branding, consumer behavior, CCT

Climate change - consumption, markets, branding

Dorthe Kristensen

Ethnography/ qualitative methods, Food consumption, health practices, brand communities

Self tracking/ self monitoring, food labels, dietary fashions (food supplement, paleo etc), food branding, pharmaceutical product branding, addiction, technologies in health care, artificial intelligence, algorithmic cultures

Ian Woodward

Materiality & object relationships
Multiculturalism & cosmopolitanism
Globality & global networks
Music, scenes & cities
cultural entrepreneurship

Independent and small businesses, cultural entrepreneurship; Music & technology; Multicultural consumption; Danishness and consumer culture
Students can work on with me on these particular projects using some of my data, on projects largely directed or specified by me:
Vinyl project, Independent record labels project, Cosmopolitan encounters project

Domen Bajde

Consumption studies and CCT, cultural strategy and cultural branding, ethics and morality in market contexts, actor-network theory, discourse analysis

Branding an industry* – How does the image of a particular industry/market (as a whole) develop and impact individual companies and brands in that industry? (free choice of context; particularly relevant for controversial industries, new industries and pro-social industries)

Technology imaginaries and emotions – How do we envision and feel about new technologies? (free choice of context)

*feel free to contact me for an introductory paper on ‘Industry branding’

Søren Askegaard

Anything on food, in particular weight loss/obesity and health issues, also on beauty standards etc (cf above) and cosmetic surgery, introduction and effects of brands in emerging markets, CCT in general, managerial questions in branding & marketing.

1. Stigmatization of fat and fatness, any case or context
2. “Fatshionistas” in Denmark
3. The (lack of) relevance of climate change for daily consumption activities
4. Identity politics in consumption from a critical perspective – e.g. out-shaming other groups based on political correctness etc.
5. Healthism – health as an ideology
6. Anti-vaccination communities
7. Relationship between biological and social explanations of marketplace behavior

Jan Møller Jensen

Quantitative methods, especially surveys on all aspects of marketing and consumer behaviour

Students may consider topics such as

a) Changes in grocery shopping behavior during the COVID19 pandemic

b) Student perception of teaching quality during the COVID19 pandemic

c) Green consumption, i.e. investigating motivations and barriers for buying green products and/or analyzing the relationship/gap between attitude, intentions and behavior related to green consumption.

d) Food tourism, i.e. The role of food consumption in the overall tourist experience

e) Customer loyalty programs, i.e. the influence of loyalty programs on consumers grocery buying behavior

Anna Schneider-Kamp

Ethnography/ qualitative methods, CCT- related topics, health practices, medicine consumption, health technologies

mHealth (health apps), eHealth, online health communities (social media), free-from products

Erika Kuever

Fakes and counterfeits, either in China or exported elsewhere; marketing of religion
food safety
Chinese consumers
Consumption and nationalism

Alev Kuruoglu

CCT
Business/ Organizational Anthropology
Technology
Materiality
Social movements
Cultural branding
Multiculturalism
(Consumption of) space
Gender performativity

Methods:
Ethnography, qualitative methods, (oral) historiography,

(Im)migration to Denmark
Music Scenes
Analog media
Sports & fitness cultures
Gender(ed) performances in social media
Illegal drugs and supplements in fitness cultures.

Niklas Woermann

CCT in general, Service topics, Customer Experience Management, Practice Theory

Drones, Robots, and Algorithms; Video Methods and Interaction Analysis; eSport, Online Livestreams, Augmented Reality; instruction as a service and consumer skill acquisition, e.g. in driving/sailing/diving/etc. schools; Style & Taste formation and expertise;
Lifestyle & extreme sports, historical evolution of sport markets

African consumer cultures, in particular technology in Africa

Anuja Pradhan

CCT projects on Globalisation Processes, Media Consumption, Gender Performativity, Consumer/ Brand Mythologies, Cultural Studies. Methods: Ethnographic methods, Qualitative methods

Binge watching, Fandom & intersections of stigma/ gender, Migrant consumer issues (especially post- first-generation) – ethnicity, acculturation, cultural capital (anything related to migrant consumers), Non-white Middle Class consumption, Gender performativity via consumption in non-western contexts, Third-wave coffee consumption & its manifestations in western/ non-western contexts

Mikkel Nøjgard

Consumer culture theory, product information from a cultural perspective (e.g. how different ‘cultures’ of product testing and product reviewing produce product information), practice theory, qualitative methods (e.g. interviews or archival research)

Cultures of Product Information (how do e.g. youtubers or ordinary consumers review and rate products?)

Product Information Search Strategies (how do consumers navigate a complex information environment when making purchasing decisions?)

Politics of Product Information (how do different ways of creating product information advance certain politics?)

Katharina Woermann

Consumer Culture Theory,
Qualitative methods,
Sustainability (Environmental, Social, Economic)
Marketing/ brands in the nonprofit industry
Organic & fairtrade.
Micro-businesses/ -entrepreneurship/ -branding
Food cultures, food consumption
Crowdfunding

Lab meat/clean meat/fake meat.
Eating insects.
Animals in marketing, business, and consumer culture.
Urban gardening.
Sustainable consumption
Sustainable production
Circular Economy
Cradle to Cradle

Konstantinos Lianidis

Qualitative Methods, Ethnography, Postphenomenology, Actor-Network Theory. Human-Technology Interaction, Care/Health Technologies, Robots, AI, Technology Ethics

Robots, Health apps & Innovations in Healthcare, Wearables & Self-Tracking

Mathias Sosnowski Krabbe

Consumer Culture Theory

Tabitha Maria Guldberg Andersen

Consumer Culture Theory, Sustainable Consumption, Organizational Culture, Market Communication, Business Communication, Participatory Processes, Patient Participation, Co-Creation, Human-Tech Interaction, Discourse Analysis, Qualitative Methods, Action Research, Participatory Research