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From a Bachelor's Programme to a Master's Programme

Information about the process concerning the master programme - Cand.merc.:
Cand.merc. sub profile - MMA
The Master degree Plan B 

Here you can see the profile description.


MMA students that would like to pursue the opportunity of studying the MMA-oriented profile of SDU’s cand.merc. degree in marketing, globalization and culture, should apply for this degree following the standard application procedure  -remember the deadline is April 1st. The deadline for choosing profile on the second semester will be announced later by the study board for economics and business administration.

Also remember to indicate, if you have taken courses that might cover the required additional ECTS in microeconomics and finance, either during your study abroad or from eventual former educational programs that you have been enrolled in. As for the supplementary courses offered by the MMA study board this coming August, we are working on their exact format and content, and we will let you know as soon as we are ready.

Søren Askegaard, Head of studies MMA


Today, we have received from the Ministry the rejection to our application for opening a Master of Science in Market Management Anthropology.

This means that the Heads of Studies of the MMA and the Business Administration programs in Odense, together with the Deanship and the Head of Department of Marketing and Management, will continue the already started process of implementing a plan B, the opening of a cand.merc. profile that will implement the visions of the non-accredited MSc program. We will also underline, that this plan B is considered a temporary solution and the long term goal remains a self-contained MMA master degree.

Søren Askegaard, Head of Studies, MMA


Here you can read the response prepared by the Head of Studies and the Faculty of Business and Social Science to Ministry’s decision to reject pre-qualification of the proposed MSc degree in Market Management Anthropology

The response is in Danish

I use the occasion to thank you for your continued engagement in the MMA program and wish you all a merry Christmas and best wishes for 2015 – including a Master degree!

Søren Askegaard


Admission to graduate programmes with a bachelor degree in Market and Management Anthropology.

Excerpt form the curriculum:

"With a complete bachelor degree in Market and Management Anthropology, the student has access to the M.Sc. degree in cultural sociology, M.Sc. in International Security and Law, MA in Journalism,  as well as to the M.Sc. degree in Market Management Anthropology, the latter pending on accreditation since it still is only on the drawing board.

Furthermore, it will be possible for the students to apply for enrollment at the M.Sc. in Business Administration and the M.Sc. in International Business and Modern Language. The Enrollment will be dependent on an individual assessment of the student’s skills, based on profiling of elective courses, linguistic competences, and other factors of relevance."

The study board recommends you to contact the university where the graduate programme is offered for more information about supplementary courses.

Aftager-rapport MSc MMA (The file is in Danish)

MSc MMA - courses + field preparation (The file is in English)

Please note that some adjustments may occur to the reports as the accreditation process is still ongoing.

Official statement concerning the rejection of the application for pre-qualification of the master's degree.

Questions about programme structure?

Ask us here

Last Updated 22.02.2024