International Business and Marketing
Theses can involve applied topics in cooperation with a company or might focus on theoretical (criticism, development, theory testing) or empirical challenges (qualitative and quantitative methods) in research.
Open topics for upcoming theses
- Internationalization into and from emerging markets
- Central Asian business
- Divestment and relocation of investments
- Brain circulation, drain, gain and waste
- Business negotiations in a cross-cultural context
- International Entrepreneurship in an age of industry 4.0
- Digital business models and IoT platforms
- Female international entrepreneurship
- Responsible business practices in international business and entrepreneurship
- Migrant entrepreneurship and intrapreneurship, refugee entrepreneurship
- Transnational and diaspora entrepreneurship
- Measuring satisfaction with web stores
- Necessary condition analysis versus fuzzy set QCA in international marketing
- Marketing SDU’s IB lines – developing a brand and social media communication strategy
- Diasporas in global marketing
Some more general ideas for theses
- BtB/BtC market analysis of product Y to country X, including a marketing plan
- Understanding consumer cultures and behavior within a specific market/product domain
- Develop an international branding strategy for company X
- International market expansion/selection of product Y for company X, including a strategic plan for internationalization (new product/existing product)
- Sourcing strategy and value chain configuration of an international firm
- Entry mode analysis: Exports, contracts, FDIs, JVs, Strategic Alliances
- Cross-border acquisition analysis: Competitor analysis, identifying potential target companies and prepare a due diligence / Cross-border merger and acquisitions
- Network and strategic alliances: Formation, cooperation, success factors
- Organizational analysis of parent-subsidiary relationships in an MNE
- Subsidiary roles and developments in MNEs
- International distribution analysis of product Y
- Business model innovation in an global context
- Innovation management within the MNE
- R&D locations within the MNE
- Corporate social responsibility in an MNE: Discuss and analyze the current practices in a specific company, including giving suggestions for improvement
- Theoretical contributions from the dynamic capability view/ institutional theories/ born global theory
- SME in international business: Problems and challenges
- International HRM analysis
- Expatriate Management