International Business and Marketing/Management
Writing for a company (=X) with a specific product/brand (=Y)
Practical applied topics in cooperation with a company
- BtB/BtC market analysis of product Y to country X, including a marketing plan
-
International market expansion/selection of product Y for company X, including a
strategic plan for internationalization (new product/existing product) -
Sourcing strategy and value chain configuration of an international firm
- Entry mode analysis: Exports, contracts, FDIs, JVs, Strategic Alliances
- International distribution analysis of product Y
- Understanding consumer cultures and behavior within a specific market/product domain
- Develop an international branding strategy for company X
- Cross-border acquisition analysis: Competitor analysis, identifying potential target companies and prepare a due diligence
- Organizational analysis of parent-subsidiary relationships in an MNE
- International HRM analysis
- Corporate social responsibility in an MNE: Discuss and analyze the current practices in a specific company, including giving suggestions for improvement
Theoretical orientated topics
- Discuss and analyze recent theoretical contributions within the field of IB; i.e. dynamic capability view, institutional theories, born global theory (what are their roots, assumptions, their contributions, criticism and needs for futher development)
- Discuss and analyze a specific topic within IB based on some empirical work (i.e a number of case studies/empirical examples). Examples:
- Network and strategic alliances: Formation, cooperation, success factors
etc.
- SME in international business: Problems and challenges
- Business model innovation in an global context
- Subsidiary roles and developments in MNEs
- R&D locations within the MNE
- Innovation management within the MNE
- Franchising contracts
- Cross-border Merger and Aqusitions
- Expatriate Management
- etc.