Ideas for subjects
Name |
Range of possible topics and preferred methods |
Specific projects suggested – Details to be worked out by the students. |
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Climate change issues Branding and symbolic marketing Ideologies of healthy lifestyles Alternative economics Culture-nature relationships |
1. Stigmatization of fat and fatness, any case or context 2. The (lack of) relevance of climate change for daily consumption activities 3. Various social ideas about health and their market consequences 4. Relationships between biological and social explanations of marketplace behavior 5. Regenerative production and circular economy consumption practices 6. Brands and symbolic universes |
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Consumption studies and CCT, cultural strategy and cultural branding, ethics and morality in market contexts, actor-network theory, discourse analysis |
Digital ownership: Exploring the meaning of ownership in digital contexts, digital collectibles, digital scarcity and uniqueness. Inclusion and Sustainability: Exploring differences across social class, generations, ethnic groups, etc. and pathways for more inclusive sustainable transformations. Technology imaginaries and emotions – How do we envision and feel about new technologies? (free choice of context) |
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Ethnography and other qualitative methods, theories of materiality, STS, consumption and bodies, menstruation, technologies |
Menstruation, menstrual products (everyday use, the market, branding, product development), bodily fluids (snot, urine, breastmilk, seamen, sweat etc.), bodily practices with things or technologies, how we come to know our bodies |
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Quantitative methods, especially surveys on all aspects consumer behaviour and tourism |
Students may consider topics such as a) Green consumption, i.e. investigating motivations and barriers for buying green products and/or disposing used products in a sustainable way. b) Ethical consumption, i.e. investigating consumers’ willingness to pay more for fair trade products and eco-friendly products. d) Food tourism, i.e. the role of food consumption in the overall tourist experience
e) The role of social media usage in creating travel experiences |
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Everything related to advertising using any methodological approach. |
Different emotional appeals in advertising. Advertising literacy. |
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Qualitative and ethnographic methods, health consumption, health practices, medicine consumption, health technologies |
mobile apps for health and well-being: |
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Globalization, (Cultural) branding, consumer behavior, CCT |
Climate change - consumption, markets, branding
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Ethnography/ qualitative methods, Food consumption, health practices, brand communities |
Self tracking/ self monitoring, food labels, dietary fashions (food supplement, paleo etc), food branding, pharmaceutical product branding, addiction, technologies in health care, artificial intelligence, algorithmic cultures |
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Topics: Chinese consumers, consumer citizenship, consumption and political economy, food safety, marketing of religion, tourism, secondhand consumption |
The consumption of national brands in China |
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CCT |
“Analog” media & technologies |
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Qualitative Methods, Ethnography, Postphenomenology, Actor-Network Theory. Human-Technology Interaction, Care/Health Technologies, Robots, AI, Technology Ethics |
Robots, Health apps & Innovations in Healthcare, Wearables & Self-Tracking |
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Consumer culture theory, product information from a cultural perspective (e.g. how different ‘cultures’ of product testing and product reviewing produce product information), practice theory, qualitative methods (e.g. interviews or archival research) |
Cultures of Product Information (how do e.g. youtubers or ordinary consumers review and rate products?) Product Information Search Strategies (how do consumers navigate a complex information environment when making purchasing decisions?) Politics of Product Information (how do different ways of creating product information advance certain politics?) |
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Consumer behaviour |
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Consumer Culture Theory projects on Globalisation Processes, Media Consumption, Gender, Consumer/ Brand Mythologies, Cultural Studies, Taste. Methods: Ethnographic methods, Qualitative methods |
Media/ Cultural Studies - binge watching, fandom, representation, BookTok (and other variations of TikTok phenomena); Gender - personal finance & investment, intersectional approaches considering gender, race & sexuality; Connoisseur Consumption - speciality coffee marketplace, craft beer & spirits, connoisseur competitions like the Barista Championships; Consumer/ Brand mythologies - iconic brands, brands that cause trouble, transnational brands
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Digital Technologies and Consumption, Qualitative, Quantitative and Mixed Methods – includes both offline and online. |
Social media, AI, IoT, platforms, and ecosystems in the domains of shopping, finance, healthcare, media, mobility, education, and others related to everyday consumption. |
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Independent and small businesses; cultural entrepreneurship; Music & technology; Multicultural consumption; material culture & objects; consumption spaces; consumption and psycho-social processes. |
Independent and small businesses, cultural entrepreneurship; Music & technology; Multicultural consumption; Danishness and consumer culture |