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Global Marketing and Consumer Culture

Ideas for subjects

Name
Range of possible topics and preferred methods
Specific projects suggested – Details to be worked out by the students.

Søren Askegaard

Climate change issues

Branding and symbolic marketing

Ideologies of healthy lifestyles

Alternative economics

Culture-nature relationships

1. Stigmatization of fat and fatness, any case or context

2. The (lack of) relevance of climate change for daily consumption activities

3. Various social ideas about health and their market consequences

4. Relationships between biological and social explanations of marketplace behavior

5. Regenerative production and circular economy consumption practices

6. Brands and symbolic universes

Domen Bajde

Consumption studies and CCT, cultural strategy and cultural branding, ethics and morality in market contexts, actor-network theory, discourse analysis

Digital ownership: Exploring the meaning of ownership in digital contexts, digital collectibles, digital scarcity and uniqueness.

Inclusion and Sustainability: Exploring differences across social class, generations, ethnic groups, etc. and pathways for more inclusive sustainable transformations.

Technology imaginaries and emotions – How do we envision and feel about new technologies? (free choice of context)

Signe Banke

Ethnography and other qualitative methods, theories of materiality, STS, consumption and bodies, menstruation, technologies

Menstruation, menstrual products (everyday use, the market, branding, product development), bodily fluids (snot, urine, breastmilk, seamen, sweat etc.), bodily practices with things or technologies, how we come to know our bodies

Jan Møller Jensen

Quantitative methods, especially surveys on all aspects consumer behaviour and tourism

Students may consider topics such as

a) Green consumption, i.e. investigating motivations and barriers for buying green products and/or disposing used products in a sustainable way.

b) Ethical consumption, i.e. investigating consumers’ willingness to pay more for fair trade products and eco-friendly products.

d) Food tourism, i.e. the role of food consumption in the overall tourist experience

 

 

e) The role of social media usage in creating travel experiences

René H. Jørgensen

Everything related to advertising using any methodological approach.

Different emotional appeals in advertising.
Media’s influence on advertising.
Digital advertising.

Advertising literacy. 

Anna Schneider-Kamp

Qualitative and ethnographic methods, health consumption, health practices, medicine consumption, health technologies

mobile apps for health and well-being:
health monitoring, lifestyle coaching, healthy eating
artificial intelligence in health consumption:
consumer education, consumer empowerment
free-from products:
gluten free, alcohol free, GMO free
reproductive technologies:
IVF/reproductive assistance, egg freezing, contraception, egg/sperm donation

Dannie Kjeldgaard

Globalization, (Cultural) branding, consumer behavior, CCT

Climate change - consumption, markets, branding

 

Dorthe Kristensen

Ethnography/ qualitative methods, Food consumption, health practices, brand communities

Self tracking/ self monitoring, food labels, dietary fashions (food supplement, paleo etc), food branding, pharmaceutical product branding, addiction, technologies in health care, artificial intelligence, algorithmic cultures

Erika Kuever

Topics: Chinese consumers, consumer citizenship, consumption and political economy, food safety, marketing of religion, tourism, secondhand consumption
Methods: Ethnography/anthropological methods, especially participant observation

The consumption of national brands in China
Chinese tourism in Denmark
Global consumer activism
Vintage fashion in Denmark (especially the hashtag ‘vintage fashion not vintage values’)

Alev Kuruoglu

CCT
Business/ Organizational Anthropology
Technology
Materiality
Social movements
Cultural branding
Multiculturalism
(Consumption of) space
Gender performativity

Methods:
Ethnography, qualitative methods, (oral) historiography

“Analog” media & technologies 
Sports & fitness 
Digital platforms and algorithmic technologies
Knitting and other handcrafts / artisanal production
Gender, sexuality, race, ethnicity and other axes of power/domination in markets & consumer culture
Human-animal relations
Projects related to sustainability,  biodiversity, conservation

Konstantinos Lianidis

Qualitative Methods, Ethnography, Postphenomenology, Actor-Network Theory. Human-Technology Interaction, Care/Health Technologies, Robots, AI, Technology Ethics

Robots, Health apps & Innovations in Healthcare, Wearables & Self-Tracking

Mikkel Nøjgard

Consumer culture theory, product information from a cultural perspective (e.g. how different ‘cultures’ of product testing and product reviewing produce product information), practice theory, qualitative methods (e.g. interviews or archival research)

Cultures of Product Information (how do e.g. youtubers or ordinary consumers review and rate products?)

Product Information Search Strategies (how do consumers navigate a complex information environment when making purchasing decisions?)

Politics of Product Information (how do different ways of creating product information advance certain politics?)

Lydia Ottlewski

Consumer behaviour
CCT
Branding/Brand Management
Qualitative interpretative research methods (e.g. ethnography, Netnography)
Family diversity
Aging consumers
Managerial marketing topics
Social innovation
Platformization

 

Anuja Anil Pradhan

Consumer Culture Theory projects on Globalisation Processes, Media Consumption, Gender, Consumer/ Brand Mythologies, Cultural Studies, Taste. Methods: Ethnographic methods, Qualitative methods

Media/ Cultural Studies - binge watching, fandom, representation, BookTok (and other variations of TikTok phenomena); Gender -  personal finance & investment, intersectional approaches considering gender, race & sexuality; Connoisseur Consumption - speciality coffee marketplace, craft beer & spirits, connoisseur competitions like the Barista Championships; Consumer/ Brand mythologies - iconic brands, brands that cause trouble, transnational brands

 

Shriram Venkatraman

Digital Technologies and Consumption, Qualitative, Quantitative and Mixed Methods – includes both offline and online.

Social media, AI, IoT, platforms, and ecosystems in the domains of shopping, finance, healthcare, media, mobility, education, and others related to everyday consumption.

Ian Woodward

Independent and small businesses; cultural entrepreneurship; Music & technology; Multicultural consumption; material culture & objects; consumption spaces; consumption and psycho-social processes.

Independent and small businesses, cultural entrepreneurship; Music & technology; Multicultural consumption; Danishness and consumer culture
Students can work on with me on these particular projects using some of my data, on projects largely directed or specified by me:
Vinyl project, Independent record labels project, Cosmopolitan encounters project

 

Last Updated 28.02.2024