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Course Descriptions for Marketing and Innovation 2016-2017

Måger i vandkanten

M.Sc. in Economics and Business Administration - Marketing and Innovation
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Autumn 2016
Minor changes can occur until semester start.

1st quarter
Social Media Networks and Marketing Communication 
Methodology of the Social Sciences and Qualitative Methods 

2nd quarter
Buyer Behavior
Project Management

Spring 2017

Minor changes can occur until semester start.

3rd quarter
Strategy and Competition
Quantitative Market Research Methods

4th quarter
Seminar in Marketing and Innovation
Innovation Management

Autumn 2016

5th quarter (Electives)
Entertainment Markets and Business 
Regional Effects of Sports and other Events
Topics in Marketing, Innovation, Sports and Event Management 
Internship (15 ECTS)
Risk Management - (MSc. Environmental and Resource Management)
Sustainability - (MSc. Environmental and Resource Management)

The courses marked with * has been preapproved as electives but due to the fact that they are offered by other study programmes, we cannot guarantee that time table or exam clashes will not occur.

6th quarter (Electives)
Brand Management 
Marketing Strategy 
Green Business  (WILL NOT BE AVAILABLE IN AUTUMN 2016)
Topics in Marketing, Innovation, Sports and Event Management 
Internship (15 ECTS)
Corporate Social Responsibility: Stakeholders, Strategy and Practice - (MSc. Environmental and Resource Management) 

The courses marked with * has been preapproved as electives but due to the fact that they are offered by other study programmes, we cannot guarantee that time table or exam clashes will not occur.

Spring 2017

Minor changes can occur until semester start.

Electives
Sports Governance
Green Business 
Topics in Marketing, Innovation, Sports and Event Management  
Internship (15 ECTS)
Change and Knowledge Management - (MSc. Public Health)*
The State of Global Health - (MSc. Public Health)*
Risk Theory, Assessment and Governance - (MSc. Public Health)*

The courses marked with * has been preapproved as electives but due to the fact that they are offered by other study programmes, we cannot guarantee that time table or exam clashes will not occur.

7th an 8th quarter 
Master Thesis 
Kandidatspeciale (dansk version)

Study Board for Economics and Business Administration (Esbjerg) University of Southern Denmark

  • Niels Bohrs Vej 9
  • Esbjerg - DK-6700
  • Phone: +45 6550 1522

Last Updated 28.02.2024