Research dissemination – A perspective from a recent national award winner
Anton Pottegård, Professor, PhD DMSc
Department of Public Health
University of Southern Denmark
About the event
Research communication is part of a researcher's responsibility. Researchers are often told this, but rarely told why. For many, communication ends up at the bottom of the list, and for some it is simply not their favorite part of the job. Communicating out of duty, or to please the university, rarely leads anywhere. In this talk, Professor Anton Pottegård (SDU) starts with the question researchers seldom ask before they begin: why communicate at all? The answer decides what to communicate, where, and whether to do it at all. He uses his own strategy as a starting point, including what has not worked. He also covers a return he did not expect: dialogue with the public has made his group's research more relevant (and easier to fund!).
Earlier this year, he was awarded the National Research Communication Award by the Danish Agency for Higher Education and Science. You can follow his Instagram channel here.
As the Minister for Higher Education, Science and Digitalization, Christina Egelund, said regarding his award:
“With his lively and clearly competent manner, Anton Pottegård manages to cut through the noise and a sea of opinions with knowledge and facts. It is incredibly important for our society and the democratic discourse that researchers also succeed in reaching ordinary Danes. It takes courage and great dedication to venture into the debate on, for example, pharmaceuticals and the use of medication, where emotions can run high and misinformation flourishes. Everyone benefits when we have more dialogue based on credible and research-based knowledge”.
About the speaker
Anton Pottegård is a clinical pharmacist by training and professor of pharmacoepidemiology and clinical at the Department of Public Health. He leads a research group of about 50 people that uses the Danish health registers to study how medicines are used and what effects they have. He once ran an ice cream shop and later a jewellery company. He communicates research widely, including on LinkedIn, Facebook and Instagram, and received the Danish Research Communication Prize 2026.
The event is organized by Kim Klyver.
Anton Pottegård, Professor, PhD DMSc
Department of Public Health
University of Southern Denmark
About the event
Research communication is part of a researcher's responsibility. Researchers are often told this, but rarely told why. For many, communication ends up at the bottom of the list, and for some it is simply not their favorite part of the job. Communicating out of duty, or to please the university, rarely leads anywhere. In this talk, Professor Anton Pottegård (SDU) starts with the question researchers seldom ask before they begin: why communicate at all? The answer decides what to communicate, where, and whether to do it at all. He uses his own strategy as a starting point, including what has not worked. He also covers a return he did not expect: dialogue with the public has made his group's research more relevant (and easier to fund!).
Earlier this year, he was awarded the National Research Communication Award by the Danish Agency for Higher Education and Science. You can follow his Instagram channel here.
As the Minister for Higher Education, Science and Digitalization, Christina Egelund, said regarding his award:
“With his lively and clearly competent manner, Anton Pottegård manages to cut through the noise and a sea of opinions with knowledge and facts. It is incredibly important for our society and the democratic discourse that researchers also succeed in reaching ordinary Danes. It takes courage and great dedication to venture into the debate on, for example, pharmaceuticals and the use of medication, where emotions can run high and misinformation flourishes. Everyone benefits when we have more dialogue based on credible and research-based knowledge”.
About the speaker
Anton Pottegård is a clinical pharmacist by training and professor of pharmacoepidemiology and clinical at the Department of Public Health. He leads a research group of about 50 people that uses the Danish health registers to study how medicines are used and what effects they have. He once ran an ice cream shop and later a jewellery company. He communicates research widely, including on LinkedIn, Facebook and Instagram, and received the Danish Research Communication Prize 2026.
The event is organized by Kim Klyver.
- Organizer: Danish Institute for Advanced Study (DIAS)
- Address: Campusvej 55, 5230 Odense M
- Add to your calendar: https://eom.sdu.dk:443/events/ical/4b6282bd-94f7-4f41-aa77-725ca74aeace