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International Business and Marketing

International Business and Marketing

Theses can involve applied topics in cooperation with a company or might focus on theoretical (criticism, development, theory testing) or empirical challenges (qualitative and quantitative methods) in research.

Open topics for upcoming theses

  • Internationalization into and from emerging markets
  • Central Asian business
  • Divestment and relocation of investments
  • Brain circulation, drain, gain and waste
  • Business negotiations in a cross-cultural context
  • International Entrepreneurship in an age of industry 4.0
  • Digital business models and IoT platforms
  • Female international entrepreneurship
  • Responsible business practices in international business and entrepreneurship
  • Migrant entrepreneurship and intrapreneurship, refugee entrepreneurship
  • Transnational and diaspora entrepreneurship
  • Measuring satisfaction with web stores 
  • Necessary condition analysis versus fuzzy set QCA in international marketing
  • Marketing SDU’s IB lines – developing a brand and social media communication strategy
  • Diasporas in global marketing
 

Some more general ideas for theses

  • BtB/BtC market analysis of product Y to country X, including a marketing plan
  • Understanding consumer cultures and behavior within a specific market/product domain
  • Develop an international branding strategy for company X
  • International market expansion/selection of product Y for company X, including a strategic plan for internationalization (new product/existing product)
  • Sourcing strategy and value chain configuration of an international firm
  • Entry mode analysis: Exports, contracts, FDIs, JVs, Strategic Alliances
  • Cross-border acquisition analysis: Competitor analysis, identifying potential target companies and prepare a due diligence / Cross-border merger and acquisitions
  • Network and strategic alliances: Formation, cooperation, success factors
  • Organizational analysis of parent-subsidiary relationships in an MNE
  • Subsidiary roles and developments in MNEs
  • International distribution analysis of product Y
  • Business model innovation in an global context
  • Innovation management within the MNE
  • R&D locations within the MNE
  • Corporate social responsibility in an MNE: Discuss and analyze the current practices in a specific company, including giving suggestions for improvement
  • Theoretical contributions from the dynamic capability view/ institutional theories/ born global theory
  • SME in international business: Problems and challenges
  • International HRM analysis
  • Expatriate Management

Last Updated 28.02.2024