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International Business and Law

International Business and Marketing/Management

Writing for a company (=X) with a specific product/brand (=Y)

Practical applied topics in cooperation with a company

  • BtB/BtC market analysis of product Y to country X, including a marketing plan
  • International market expansion/selection of product Y for company X, including a
    strategic
    plan for internationalization (new product/existing product)

  • Sourcing strategy and value chain configuration of an international firm

  • Entry mode analysis: Exports, contracts, FDIs, JVs, Strategic Alliances
  • International distribution analysis of product Y
  • Understanding consumer cultures and behavior within a specific market/product domain
  • Develop an international branding strategy for company X
  • Cross-border acquisition analysis: Competitor analysis, identifying potential target companies and prepare a due diligence
  • Organizational analysis of parent-subsidiary relationships in an MNE
  • International HRM analysis
  • Corporate social responsibility in an MNE: Discuss and analyze the current practices in a specific company, including giving suggestions for improvement

Theoretical orientated topics

  • Discuss and analyze recent theoretical contributions within the field of IB; i.e. dynamic capability view, institutional theories, born global theory (what are their roots, assumptions, their contributions, criticism and needs for futher development)
  • Discuss and analyze a specific topic within IB based on some empirical work (i.e a number of case studies/empirical examples). Examples:
           -  Network and strategic alliances: Formation, cooperation, success factors
             etc.
          -  SME in international business: Problems and challenges
          - Business model innovation in an global context
          -  Subsidiary roles and developments in MNEs
          -  R&D locations within the MNE
          -  Innovation management within the MNE
          -  Franchising contracts
          - Cross-border Merger and Aqusitions
          - Expatriate Management
          - etc.

Last Updated 28.02.2024