Internationalization
Questions about the topics within the subject area of B2B Marketing and International Business should be directed to: Martin Hannibal, Department of Marketing and Management, e-mail: mhk@sam.sdu.dk
Digital internationalization
As more and more industries become digitalized in sale, marketing, co-operation, procurement etc. the companies will have new tasks in a world still more agile and online. How can firms solve these problems and how is it possible to find the right employees?
The assignment can focus on one firm, a group of firms or an industry – or be theoretical.
Business-to-business and the social media
A lot of firms that are active on the business-to-business markets have become very active on the social media as Facebook and LinkedIn. What is the purpose of these activities and what are the challenges the firms are facing?
The assignment can focus on one firm, a group of firms or an industry – or be theoretical.
Foundation of a new, global firm
More and more companies in Denmark and abroad start with sale, marketing, procurement etc. on a global scale from the foundation. How is this possible for a newly founded firm and what are the challenges the firms face? What type of employees do the firms need and how do they find them?
The assignment can focus on one firm, a group of firms or an industry – or be theoretical.
The impact of new technologies on internationalization processes
New technology and innovations like e.g. 3.D printers, online data and programs, digitalization of service is changing the way in which many industries are working internationally and the firms are becoming still more virtual, global and agile. This typically takes place in a global context of highly complex patterns of relations. What are the consequences for the firms – both seen from the perspective of established (small or large) firms and for newly established firms?
The assignment can focus on one firm, a group of firms or an industry – or be theoretical.
Technology and innovation management
New technology
New technology and innovations like e.g. 3.D printers, online data and programs, digitalization of service is changing the way in which many industries are working and the firms are becoming still more virtual, global and agile. This typically takes place in a global context of highly complex patterns of relations. What are the consequences for the firms – both seen from the perspective of established (small or large) firms and for newly established firms?
The assignment can focus on one firm, a group of firms or an industry – or be theoretical.