Knowledge and understanding
The B.Sc. degree in Market & Management Anthropology at University of Southern Denmark provides knowledge about central theories within the academic subfields of Market & Management Anthropology, and leads students to reflect upon their underlying epistemology, ontology and political agendas. The B.Sc. graduates comprehend how markets arise and develop as influenced by global events and processes that cut across the realms of the economic and political, and interrelate with local cultural conditions and social structures. They understand the challenges for managers that arise from globalization and the ongoing shifts in relations between the public and the private sector. Courses are taught by members of internationally recognized research groups.
The bachelors are familiar with all phases of research design and a range of methodological approaches for the systematic gathering and analysis of valid empirical data. They have practical experience with the independent, sustained long term collection of data under the supervision of experienced scholars and practitioners.
Skills
A bachelor in Market & Management Anthropology can analytically interrelate and contextualize the opportunities and challenges that face corporations and public institutions, and can assist in devising a corresponding course of strategic action, by which an organization can fulfill its goals in a global market-oriented context. They can organize this work in a cross-disciplinary environment, and communicate results and solutions to a wide audience including non-specialists. They can employ a range of qualitative and quantitative approaches for gathering empirical data, and reflect upon their epistemological rationale and ethical consequences. They can use data as a basis for analysis, theory-generation and conceptual critique within the academic fields of Market & Management Anthropology.
Competencies
A bachelor in Market & Management Anthropology can identify the need for knowledge that continually arises for organizational actors faced with market dynamics, and can organize the skills which, in a cross-disciplinary context, will provide this knowledge. They can independently design a suitable methodological approach based on considerations of epistemology as well as the resources available for data collection and analysis. They can create scientific models for describing the opportunities and challenges that face organizations, and analyze their roots and potential consequences, in particular around issues of cross-cultural understanding, global complexity and changing market dynamics. They can devise approaches for organizational re-structuring, for innovation processes, for involving citizens or consumers and communicating with them, as well as developing objects and services that correspond to people´s symbolic and functional needs. They can identify their own learning needs and structure a matching learning process, which can be based both on academic sources and primary empirical research.
With a complete bachelor degree in Market and Management Anthropology, the student has access to the M.Sc. degree in cultural sociology, M.Sc. in International Security and Law, MA in Journalism, as well as to the M.Sc. degree in Market Management Anthropology, the latter pending on accreditation since it still is only on the drawing board.
Furthermore, it will be possible for the students to apply for enrollment at the M.Sc. in Business Administration and the M.Sc. in International Business and Modern Language. The Enrollment will be dependent on an individual assessment of the student’s skills, based on profiling of elective courses, linguistic competences, and other factors of relevance.