Bachelorprojekt i innovation eller projektledelse
Indenfor denne emnekreds kan I vælge et emne fra listen nedenfor eller selv definere et emne fra praksis eller fra teorien. Projektet kan have fokus på teori for eksempel ved, at I undersøger emnet i en konkret virksomhed eller I kan løse en problemstilling i en virksomhed. Vær opmærksom på, at uanset emne skal I inddrage teori eller metode, som I sætter jer ind i under arbejdet med projektet. I forventes også at indsamle empiri til belysning af problemstillingen. Det er en del af projektet at sætte sig ind i noget nyt og at arbejde med konkrete data. Hvis I selv definerer emne, skal I på blanketten skrive emnet og kort beskrive det teoriområde og den metode, I forventer at bruge (5-10 linjer). Det kan for eksempel være formuleret sådan: ”En undersøgelse af xxx. Vi forventer at bruge teori om xxx og dataindsamling i form af xxxx”. Yderligere detaljer diskuteres med vejleder.
Spørgsmål om emne osv. kan stilles til: Anna Lund Jepsen, e-mail: alj@sam.sdu.dk
Open Innovation(can be written in Danish or English)
When firms develop a new product, they often use open innovation. Open innovation projects are when firms invite one or multiplepartners to join the innovation project. Both private and public firms apply open innovation, and partners can include customers, suppliers, users, and/or other associates such as universities and Governmental Technology Offices (GTO’s). Who to involve? What are the motives, challenges and barriers for firm(s) in relation to open innovation? How to organize open innovation projects?Are there different strategies for public and private firms?
Innovation and marketing(can be written in Danish or English)
Innovation and marketing are often integrated. Examples of questions to investigate include: How can firms involve customers in innovation projects (e.g. new products)? What types of knowledge is relevant from the customers and how to collect it? What is the innovation process for developing new products? What are lead-users and when and how should firms involve such stakeholders?
Disruptive innovation(can be written in Danish or English)
Researchers, firms, and the media talk and write a lot about the topic of disruptive innovation.A starting point for a project is: What exactly is meant by ‘disruptive innovation’? Which firms (and which types of firms) have introduced disruptive innovation? How can firms ’think’ disruptively?
Big Data(can be written in English)
Big Data analytics has emerged as the driving force behind critical business decisions. Generally the role of Big Data is growing within the characterization and understanding of firms’ behavior. Advances in our ability to collect, store, and process different kinds of data from traditionally unconnected and unstructured sources enables us to answer massively complex, data-driven questions in ways that have never been possible before.Relevant questions to investigate include: “How can firms and public institutions apply Big Data?” “How can Big Data help firms to predict future sales?” and “How can mobile technology be used to collect data?”
Entrepreneurial processes (can be written in Danish or English)
Innovation can be driven by both incumbent firms and entrepreneurs, and the two face different opportunities and obstacles in innovating successfully. Entrepreneurs are (generally) more resource constrained, but less committed to legacy technologies and to particular modes of organizing. Questions might relate to how entrepreneurs and entrepreneurial ventures engage in innovation, how they assess market opportunities, how (/if) they choose between different commercialization strategies and how new technologies enable new approaches to entrepreneurship.
The ideology of innovation (can be written in Danish or English)
It is ‘undoubtedly’ true that firms must innovate to remain competitive and that innovation propels the economy. But it is far from clear that everyone should innovate all the time. To innovate has become something of a mantra in modern business and may often be pursued more for reasons of legitimacy and fashion following than for substantive (strategic) reasons. Questions along this theme might include: What do organizations actually ‘do’ when they innovate? How is innovation (and the failure to innovate successfully) justified? How do organizations and individuals make sense of innovation failure? When is innovation notnecessary?